Design Thinking Process Watch Preview

This online programme introduces you to the basic concepts, tools, and processes for starting a Design Thinking initiative in your organisation.

Linear thinking is constructive for those challenges where there is a specific problem to solve, a set of solutions is available, and an optimal or rational choice is possible.

Design Thinking solves those problems or pursues opportunities where there is no clear explanation at first, and there is the need to implement a set of new solutions.

This programme is for:

1) Managers and entrepreneurs seeking new opportunities for value creation to grow their companies sustainably.

2) Professionals interested in Design thinking need to learn more about the basic concepts, tools and process.

3) Rational thinkers willing to explore how creativity can be a source of competitive advantage.

4) Teams responsible for the innovation effort of their organisations.

What you will learn:

1) Discover and understand how to apply the first steps of the design process to your new venture.

2) Improve your ability to think like a designer, managing both convergent and divergent thinking.

3) Strengthen your empathy, meaning your ability to understand people and their needs better.

Programme requirements:

The design process requires working as part of a team.

The availability of a room (real or virtual) is highly recommended for implementing the design process.

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14 Lessons

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1. Project Warm-up

Design Opportunity Template

Assessing the Design Opportunity

Project Scope Template

Scoping your project

Design Brief Template

Drafting your Design Brief

Setting & Tools plan

Allies Plan Template

Allies Plan

2. Observation

Research Plan Template

Research Plan

User Journey Mapping


Design Criteria Template

Napking Pitch Template